For those of you who want a quick analysis of how well your site is optimized, I suggest a website called Website Grader. They offer a free tool and according to their website, this SEO tool measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective. To check the Grade of your site in terms of Search Engine Optimization you just enter your website address (or that of your competitor's) and within a few minutes an easy to read report is generated.
This tool generates data on the most important facotrs related to optimizing your site for search engine indexing, specifically:
metatags image labels heading tags inbound or backlinks (these are extremely important, watch for my blog on this topic) age of domain page rank in Google findability popularity
A score out of 100 is generated based on the anaylsis of the website and suggestions are made on how you can improve your grade. You can make the changes then check back to see if your Search Engine Optimization grade has improved.
Get this free Search Engine Optimizaton tool at http://www.websitegrader.com/
There are far more comprehensive SEO tools available but for those of you who like quick and easy, this is a nice tool. The report is generated quickly, and the suggestions easy to implement and are proven effective strategies for improving your search engine ranking.

Web site traffic is the life's blood of any online business. If you get no traffic you will get no sales and your business will soon be in the tank. Getting a steady stream of targeted traffic is a challenge that some of the most experienced online entrepreneurs continues to struggle with but take heart. You are about to learn about an exciting, new traffic course that will shatter all of your out-dated ideas about traffic generation. The Marketing on the Fringe System has been designed and tested by Bill McRea, who has been successfully marketing online for over ten years now. Bill has proven that these traffic building methods have worked for him as he developed his Internet business and formidable reputation in the Internet marketing industry. He now wants to make this vital information available to you because he is tired of watching people struggle and waste a lot of time on out-dated traffic techniques that no longer cut it. Using a wide assortment of Internet tools including, blogs, Squidoo lenses, video sharing sites and more, Marketing on the Fringe includes comprehensive video tutorials that will take you step-by-step through the process of developing easy to implement, automated traffic generating machines. Additionally, the eBooks and audio guides are full of actionable information that you can put to use immediately to start attracting visitors to your site who are looking for what you have to offer. A rather unique aspect of this course is that Bill will not only reveal how you can succeed today using this specific set of tools and strategies, but he shares inside information about who you should be keeping an eye on, and where you should be looking in order to stay up-to-date on industry trends. Since solid SEO practices simply cannot be ignored, it will be covered in this course, but the greater emphasis will be on imparting an integrated approach to generating traffic, which you can then duplicate over and over for all of your web sites and blogs. You've been searching for a comprehensive web site traffic solution, and now you have found one. Once you have your automated traffic machines set up you will soon be channeling multiple streams of traffic to your sites with no more burning the midnight oil at your computer. One of the benefits of learning from a true SEO 'ninja' like Bill McRea is that he knows all of the tricks and tactics, but he will show you how to wield them legitimately in order to gain an unfair advantage over your competitors. Make use of these cutting-edge techniques to catapult your site to the top of the search engine rankings long before they get hold of them. Remember, the more traffic you get the more money you make. It's just that simple. Once you have solved your traffic dilemma for good, your time and energy will be freed up to develop more products and provide more services for your valued customers. Learn from a master of traffic generation how to kiss costly PPC campaigns good-bye and develop your own free traffic

If you want to get a good page rank and if you want to get a good search engine position for your keyword then you must build backlinks. What is backlink building? What are all the strategies available to build links? To know answer for these questions go ahead and read the next paragraph. A backlink is nothing but a link from another website pointing your site. The most important thing you must note is that the links must be one-way links. Second important thing is that you must use your keyword to link back. There are various strategies available which can be used to build the backlinks and they are Articles marketing You must write an article related to your website content or you can also outsource the job. There are many article submission directories available which accepts high quality articles. After preparing an article submit it to these directories and place your URL as hyperlink. You must use your keyword as links. This is considered as the best way to get one-way backlinks and it also increases the readers count to your website. Forum and blog posting There are many forums which allow its users to have signatures. Just register in these forums and add your keyword as link. You get visitors to your blog/website and also a one-way backlink for every post that you make. It will be an added advantage if you post in a dofollow blog/forum. Reciprocal Link Exchange You can also exchange links with related websites. This is not as much worth as one-way backlinks but this is a good way to get more backlinks. Make sure that you do not do any exchanges with a banned site. Above all these things always have good contents in your Blogs/websites as good contents are loved by people and google crawler as well. Social Media Marketing The best place to promote your website is social media as it is crowded enough to get the best results. In order to get noticed, one needs to be popular in the top social media crowd. The best way to promote your website is to get into this crowd.  Social media promotion gives the power to manage the brand more actively. This attracts potential clients and continuously promotes the brand. Any kind of content in this promotion and increased traffic website is ensured. Press Release Distribution Press releases are important as they aim to get the attention of international audience. This will increase the traffic to the website. The releases are submitted to the best categories using appropriate keywords and tags. The releases are distributed to many sites and news feeds and ensure best publicity.  Due to back links, the release also gets high rankings on the search engines. Press Release distribution is the best way to increase the brand awareness. Social Bookmarking As a part of our SEO strategy. Through direct links, the popularity of your link increases. Links are provided from high traffic places which are regularly visited.

If you are in a limited budget also there are many effective ways to show up your business website in search results of search engines and to drive free traffic to your website. Very successful online marketers have used the following methods to get their business off the ground to start generation sales. Below I have listed some of the different ways to show up your website in search results of search engines. SEO (Search Engine Optimization): Search engine optimization is the technique used to make your website appear higher in the search engine rankings. The objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. Some Quick Tips to Improve Your Site's SEO 1) Select the best keywords 2) Put your main keyword in your URL. 3) Put your keyword in the title on your home page. 4) Get incoming links using your main keywords is anchor text. 5) Link to internal pages on your site using your selected keywords as anchor text. Exchange Links with Partner Sites: It is a great idea to trade links with partner sites. Exchanging or trading links with other relevant sites, both of them could benefit from it. The efforts will beneficial both sides and it will generate doubly enhanced traffic. So try to find more partner sites and exchange links with them, but don't make your site a link-farm, that would be even worse, usually 10 to 20 sites are good. pay per click (PPC Advertising): Pay per click is an advertising technique used on websites, advertising networks, and search engines. But cost is really big and it depends on lots of factors. First being it depends on which keywords you use and how many people click on your ad. Advertisers bid on keywords that they believe their target market would type in the search bar when they are looking for a certain type of product or service. The key to PPC marketing is to start out small and test. If you start getting the desired results then gradually increase your daily budget because you have a winner. If not, then look at your campaign and tweak your ad copy, your cost per click and your keywords. Google Page Rank: Google Page Rank (PR) is a statistical tool that can be used by Web marketers to determine how their site is perceived in the online community. When other Web site owners link to your site, Google interprets each link as a "vote" for your site. This allows Web users to contribute to the popularity of a site. The quality of the links to your site is just as important, if not more important, than the number of links to your site. If a website linking to your site has a PR of 8 and 200 outgoing links, this may slightly help your PR. If a site linking to you only has a PR of 6 but only has 10 links, this will be more helpful. Because the site has few outgoing links, Google assumes that your site is important because they used one of their few links to drive viewers to your site. Checking your Page Rank is easy using a tool called PR Checker. If you find that your PR is low, you can attempt to increase it by building links and other SEO strategies. Press Releases: A Press Release forms the very beginning of a public relations campaign. Press releases can bring high quality prospects to your site. You can optimize your press release for targeted keywords. When someone goes to Google or any other search engine to type the keyword, your press release can show up in the search engine results. As a result, prospects will have the opportunity to read your press release, and review your site. Online Classifieds: An online classified ad is just like a classified ad in a newspaper with free of cost. The ad is usually two or three lines of text with a link to your website. There are hundreds of free online classifieds sites. Just do a search and you will find numerous choices. Article Marketing: Article marketing is a very easy, low cost effective way to bring very high quality visitors to your site. Writing good articles and getting your articles posted in popular online article directories is the basic strategy here, and it does wonders for your credibility. You can optimize your articles for targeted keywords so that they appear in the search engines when prospects search for your keywords. There are many places to distribute your content in the internet, so that you have the largest audience possible, reading your articles. Facebook and Twitter Social Marketing: Facebook, twitter these social networking sites are not just for teenagers, it's an awesome place to network with many entrepreneurs who come here to begin building their own personal and business brand. Be yourself in these social networking sites, so you can attract followers and friends that resonate with you. Blogging: The term blog is a short term for Web Log, and it describes a certain type of website surfacing across the internet for the last several years. A blog is like a website, but you can add your own content when ever you wish. Blogs can be about personal life, business life, or a combination of both. Your blog posts can show up in the search engine results of Google and Yahoo, for specific targeted keywords what were in your blog post. Forum Marketing: Forum marketing is a simple and cheap way to establish you as an online authority figure. One good thing to always remember is that people buy from people they like and trust. Your job is just to be an effective participant by adding value to conversations that you are interested in. You are able to add a link to your website in your signature. Video Marketing: Video marketing is everywhere anymore. More and more people are utilizing the power of video marketing on their website, in emails, and in online sites like YouTube. The possibilities are endless. To see and hear someone tell you about something is a very powerful marketing strategy. Social Bookmarking and Social News: Allow your users to share your website so that your users will bookmark your site with popular online bookmarking services. Also submit your site into various social news sites as appropriate.